EcoIQ Platform Module

EcoIQ Product Analytics & KPI Engine

Track usage, conversion, revenue, impact and product performance.

EcoIQ Product Analytics & KPI Engine helps the EcoIQ team understand what is working across the platform. It tracks user behaviour, module adoption, scan-to-sale conversion, Asset Passport completion, MRV progress, report revenue, country pipeline, customer health, partner activity and verified impact performance.

Core purpose: Turn EcoIQ into a measurable, data-driven platform that can improve conversion, retention, product quality and verified impact.

Open KPI Dashboard View Product Funnel Track Revenue Metrics View MRV Completion Show Country Pipeline Analyse Module Adoption Export Power BI Report Generate Weekly KPI Brief Flag Drop-Offs Send KPI Briefing to Teams

Connected EcoIQ Modules

Revenue & Pricing Engine

Supplies the revenue events tracked in Revenue Analytics.

Sales CRM & Partner Pipeline

Supplies pipeline and conversion events tracked in Sales & Partner Analytics.

Customer Success & Renewal Engine

Supplies account health and renewal events tracked in Customer Success Analytics.

Command Centre

Surfaces live project status feeding usage and conversion metrics.

Asset Passport

Supplies asset creation events tracked in Product Usage Analytics.

Impact MRV Layer

Supplies baseline, after-data and verification events tracked in Impact Analytics.

Public Trust & Impact Portal

Supplies published story events tracked in Product Usage and Impact Analytics.

Portfolio & Country Transition Atlas

Supplies the country and sector data behind Country & Portfolio Analytics.

Data Room & Evidence Vault

Supplies evidence completeness tracked in Data Quality Analytics.

Executive Briefing & Board Pack Generator

Supplies pack generation events tracked in Product Usage Analytics.

Supplier & Funding Marketplace

Supplies matching events tracked in Conversion and Sales Analytics.

Microsoft Ecosystem Core Stack

Provides the agent, data and dashboard building blocks a production analytics engine would run on.

Power BI

Renders the KPI dashboards this module documents.

Microsoft Fabric

Stores the underlying event and product data.

Dynamics 365

Supplies sales and customer data used in analytics.

Teams

Delivers daily KPI alerts and briefings.

Analytics Categories

Category 1

Product Usage Analytics

Track

Active usersActive organisationsModule visitsTime spent by moduleAsset Passports createdInspections startedEvidence uploadsPlaybooks matchedFinance memos generatedMRV packs createdBoard packs generatedPublic impact pages publishedCountry atlas viewsData room packs created

Category 2

Conversion Analytics

Track funnel

Free Scan→Asset Passport→Mobile Inspection→Playbook Diagnosis→Finance Memo→Supplier/Funding Match→MRV Pack→Public Impact Story→Enterprise Subscription

Metrics

Scan-to-passport conversionPassport-to-inspection conversionInspection-to-memo conversionMemo-to-proposal conversionProposal-to-contract conversionContract-to-renewal conversionSponsor-pack conversionSupplier-match conversionEnterprise pilot conversion

Category 3

Revenue Analytics

Track

Monthly recurring revenueProject report revenueEnterprise pilot revenueMarketplace revenueSponsor pack revenueAPI revenueCountry atlas revenueAverage revenue per accountAverage revenue per projectRevenue by countryRevenue by sectorRevenue by productRenewal revenueUpsell revenue

Category 4

Impact Analytics

Track

MRV baseline completedAfter-data collectedImpact verifiedVerified projectsEstimated vs verified impactkWh saved where verifiedFuel saved where verifiedCO2 reduced where verifiedWater saved where verifiedWaste reduced where verifiedHouseholds helpedPublic buildings improvedMaqasid/Mizan score improvements

Category 5

Data Quality Analytics

Track

Evidence completenessMissing baseline dataMissing after-dataWeak evidence alertsOutdated documentsMissing approvalsData Room completenessEvidence quality by projectEvidence quality by countryEvidence quality by module

Category 6

Customer Success Analytics

Track

Account health scoreOnboarding completionActive accountsAt-risk accountsExpansion-ready accountsRenewals dueChurn riskValue reviews generatedSupport issuesUsage by customer type

Category 7

Sales & Partner Analytics

Track

Total leadsQualified opportunitiesProposals sentPilots in negotiationContracts wonLost opportunitiesWeighted pipeline valuePartner pipelineSupplier pipelineInvestor/funder pipelineCSR sponsor pipelineMicrosoft partner pipeline

Category 8

Country & Portfolio Analytics

Track

Assets mapped by countryFinance-ready projects by countryHighest-harm clustersHighest-impact clustersVerified impact by countrySector performanceRegional opportunity pipelineCAPEX pipelineFunding gap

KPI Dashboard Cards

Active usersActive organisationsFree scans completedAsset Passports createdMRV packs generatedInvestor memos generatedBoard packs generatedPublic impact stories publishedTotal pipeline valueMonthly recurring revenueProject revenueScan-to-passport conversionProposal-to-contract conversionRenewal rateChurn risk accountsVerified impact projectsEvidence completeness averageMaqasid/Mizan average improvementNo Harm Gate alerts

Module Performance Table Fields

Module nameVisitsUsersConversion contributionRevenue contributionCompletion rateDrop-off rateAverage time to completeSupport issuesEvidence quality impactCustomer satisfactionNext improvement

Event Tracking Examples

user.started_free_scanasset_passport.createdmobile_inspection.startedevidence.uploadedplaybook.matchedfinance_memo.generatedsupplier_match.generatedmrv.baseline_completedmrv.impact_verifiedboard_pack.generateddata_room.pack_createdpublic_impact_story.publishedsales.proposal_sentsales.contract_woncustomer.renewal_duecustomer.expansion_ready

Funnel Dashboard

Visitors→Free scans→Asset Passports→Paid inspections→Finance memos→Proposals→Contracts→MRV packs→Renewals→Enterprise expansions

For each stage show

CountConversion %RevenueDrop-offNext optimisation

Example Insights

Insight 1

Free scans are converting well into Asset Passports in Kazakhstan clean heating projects, but many projects are blocked by missing baseline fuel data.

Recommended action: Improve upload prompts and add Amanah Autopilot missing evidence reminders.

Insight 2

UK factory efficiency projects show strong quick-payback potential but low supplier matching completion.

Recommended action: Add more supplier onboarding and RFQ templates.

Insight 3

CSR sponsor packs have high interest but public stories are delayed by missing consent and MRV approval.

Recommended action: Create a sponsor consent checklist and public reporting workflow.

Insight 4

Country Atlas pages drive enterprise conversations but need better conversion into pilot proposals.

Recommended action: Add CTA to request Country Atlas pilot and link to Sales CRM.

Amanah Autopilot for Analytics

Amanah Autopilot can run overnight and:

Detect funnel drop-offs
Flag weak conversion points
Identify accounts ready for upsell
Find stalled MRV projects
Prepare missing evidence reminders
Identify high-performing countries
Flag low-performing modules
Prepare daily KPI briefing

Morning KPI briefing example: "Free Scan conversion rose this week, but MRV completion is blocked by missing after-data in 6 projects. Kazakhstan clean heating has the strongest sponsor pipeline, while UK factory projects show the fastest payback."

Microsoft / Power BI Integration

Microsoft Fabric for event and product data
Power BI for KPI dashboards
Dynamics 365 for sales and customer data
Teams for daily KPI alerts
Power Automate for follow-up workflows
SharePoint for executive KPI reports
Azure Application Insights concept for usage telemetry
Microsoft Graph for activity signals where appropriate

No Harm Gate for Analytics

Before using analytics for decisions, check:

Is data accurate?
Is user privacy protected?
Are sensitive projects anonymised?
Are vulnerable communities not exposed?
Are impact claims MRV-backed?
Are revenue metrics separated from ethical impact?
Is Maqasid/Mizan used responsibly?
Is there risk of optimising sales over real harm reduction?
Are users informed where tracking is required?
Is personal data handled securely?

Safety and Governance

Product analytics are used to improve platform performance, not to expose sensitive users, communities or industrial data.
Revenue analytics should not override No Harm, MRV evidence or ethical review.
Impact metrics must distinguish estimated from verified results.
Personal data and sensitive project data must be permissioned and protected.
Maqasid/Mizan is ethical decision-support, not a fatwa.
Decisions based on analytics require human judgement and context.